Experiential Marketing
Combining my histories of television writing, copywriting, and game design, I bring fictional worlds into this one.
Fallout @ SXSW
Amazon wanted to bring the world of Fallout to life and honestly there’s nothing I’d rather spend my time doing. In addition to being a part of all creative decisions, I was personally responsible for almost everything audience-facing. That meant writing and designing the characters, the games, the immersive puzzle, the bottlecap economy, you name it. If a fan touched it, so did I.
Writing mysteries and puzzles to engage fans is a unique challenge, especially when it’s for a franchise that’s famous for them. Luckily, I was well-versed in Resident Evil Lore, so it was well in my wheelhouse to contribute a few more puzzles to this horror universe.
Award Winner: Clio Bronze - Games
Resident Evil ARG
For Comic-Con, I was tasked to pave the way for fans to have an immersive experience becoming a mech pilot - writing a journey for them, and helping design the obstacles that they would have fun overcoming.
